CUPERTINO (dpa-AFX) - Apple Inc. (AAPL) has decided to delay the launch of
its highly anticipated Apple Intelligence AI features in the European Union.

This decision came as a response to concerns regarding security and privacy
raised by the Digital Markets Act (DMA).

Thierry Breton, the European commissioner responsible for digital markets,
expressed his concerns about Apple's impact on innovation and consumer choices,
emphasizing the need for greater competition in the digital market.

According to Bloomberg, the postponement will affect the release of iPhone
Mirroring, SharePlay Screen Sharing enhancements, and Apple Intelligence AI
features in the EU until 2025. Apple cited the DMA's interoperability
requirements as potential threats to iPhone security and user privacy, leading
to the decision to delay the features.

Preliminary findings from the European Commission indicated that Apple's
practices did not align with the DMA, as they limited app developers' ability to
redirect consumers to alternative channels for offers and content.

To avoid fines amounting to 10% of its global revenues, Apple has been given a
12-month timeline to ensure compliance with the EU regulations.

The EU is aiming to address these concerns through ongoing discussions rather
than imposing penalties. Some of the key issues highlighted in the preliminary
findings include charges to app developers for in-app purchases within seven
days, a technology fee per app installation, and challenges in accessing pricing
information on Apple's platform.

In response to feedback from developers and the European Commission, Apple has
made modifications to its business terms to comply with the DMA. Apple believes
that these adjustments are lawful and anticipates that the majority of
developers will experience similar or reduced fees under the new terms.
Additionally, Apple will be providing a written response to the European
Commission regarding the preliminary findings, with the final decision expected
to be made one year after the formal investigation commenced.



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