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EQS-News: PUMA SE / Key word(s): Personnel
PUMA appoints Erik Janshen as Vice President Direct-to-Consumer
2024-06-26 / 09:30 CET/CEST
The issuer is solely responsible for the content of this announcement.

PRESS RELEASE
PUMA appoints Erik Janshen as Vice President Direct-to-Consumer

Herzogenaurach, 26 June, 2024 - Sports company PUMA has appointed Erik Janshen (46) to lead its worldwide
Direct-to-Consumer (DTC) business, which includes PUMA's owned and operated stores, the website puma.com and several
online marketplaces.
Erik, a German national, has more than 10 years of experience in leadership positions in digital sales and the DTC
business, most recently as the SVP of Digital Sales for Tommy Hilfiger and Calvin Klein at PVH Corp.
Improving the quality of its distribution is one of PUMA's strategic priorities and seamlessly connecting consumers
with the company's products and initiatives both online and offline is an important aspect of this.
"We are incredibly fortunate to have Erik join the PUMAFamily, and I am confident that his leadership will drive us
towards our ambitious goals to elevate our DTC consumer experience to drive further brand heat," said PUMA CEO Arne
Freundt. "His innovative approach and passion for consumer-centric strategies will undoubtedly be an asset for our DTC
business."
Erik replaces Karthik Balagopalan, who was appointed as Managing Director of PUMA India last year and has been leading
PUMA's DTC business on an interim basis since then.
Media Contact: Robert-Jan Bartunek, Corporate Communications, robert.bartunek@puma.com
PUMA is one of the world's leading sports brands, designing, developing, selling and marketing footwear, apparel and
accessories. For more than 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products
for the world's fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as
Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands
to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd.
The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is
headquartered in Herzogenaurach/Germany.

2024-06-26 CET/CEST Dissemination of a Corporate News, transmitted by EQS News - a service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.
The EQS Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases.

Archive at www.eqs-news.com  
Language:     English 
Company:      PUMA SE 

PUMA WAY 1
91074 Herzogenaurach
Germany

Phone:        +49 9132 81 0 
Fax:          +49 9132 81 42375 
E-mail:       investor-relations@puma.com 
Internet:     www.puma.com 
ISIN:         DE0006969603 
WKN:          696960 
Indices:      MDAX 
Listed:       Regulated Market in Frankfurt (Prime Standard), Munich; Regulated Unofficial Market in Berlin, 

Dusseldorf, Hamburg, Hanover, Stuttgart, Tradegate Exchange
EQS News ID: 1933083

End of News EQS News Service
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1933083 2024-06-26 CET/CEST

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END) Dow Jones Newswires

June 26, 2024 03:30 ET (07:30 GMT)