MUNICH, Germany and CANNES, France, May 16, 2024 (GLOBE NEWSWIRE) -- Today, BMW
makes a bold visual statement on contemporary progressive luxury with the
unveiling of the BMW XM Mystique Allure - the first-ever BMW tailored with high
fashion materials, inspired by the original supermodel, Naomi Campbell,
accentuated by the distinctive sounds of Hollywood film composer Hans Zimmer.
The collaboration marks the pinnacle of BMW's enduring partnership with
Campbell. Campbell, who was featured in the 2023 "Dare to be You" BMW XM
campaign, an homage to self-belief, receives a unique BMW XM tailored expressly
for her.
The BMW XM Mystique Allure was revealed at one of the most glamorous events of
the year, the Cannes International Film Festival, where BMW is reprising its
role as an official partner for the third consecutive year. Campbell graced the
Cannes red carpet for the official unveiling of the couture-inspired one-of-a-
kind BMW XM show car, presenting a bold and unprecedented design concept
inspired by haute couture.
"Presenting the BMW XM Mystique Allure at Cannes Film Festival 2024 marks BMW's
ongoing vision in contemporary, progressive luxury," says Stefan Ponikva, Vice
President BMW Brand Experiences. "Inspired by legendary supermodel Naomi
Campbell, this is the first ever BMW tailored with high fashion materials."
Inspired by Naomi's favourite colour, the vehicle's exterior boasts a deeply
saturated Ultramarine shade, accentuated by a lustrous matte finish. A
contemporary translation of high-fashion materials from luxury textile
manufacturers, the design seamlessly brings the inside to the outside, featuring
rich velvet and shimmering Frozen Metallic sequins casting hues ranging from
intense violet to deep ultramarine.
"Witnessing BMW's vision for the BMW XM Mystique Allure come to life has been
truly incredible," says Naomi Campbell. "I feel deeply honored to have sparked
the inspiration for their first-ever high-fashion show car, which stands as a
unique masterpiece in every aspect."
The innovation extends beyond mere aesthetics. A Hans Zimmer-created sound
experience, inspired by Naomi Campbell, enhances the progressive luxury of the
BMW XM Mystique Allure. BMW and Hans Zimmer have been working together to
develop the emotionally moving drive sound for electrified BMW models since
2021. With this truly one-of-a-kind BMW XM vehicle, the soundscape aims to
complement the avant-garde design inspired by the original supermodel Campbell.
Bold and daring, the sounds challenge ordinary convention and redefine the idea
of progressive luxury.
Exuding the extravagance, and creativity synonymous with both BMW and Naomi, the
BMW XM Mystique Allure elevates the renowned design and craftsmanship associated
with BMW to unprecedented heights, showcasing the quintessence of the BMW luxury
lifestyle.
Notes to editors:
In the event of enquiries please contact:
Jenna Rose, VP UEG
Jenna.rose@uegworldwide.com (mailto:Jenna.rose@uegworldwide.com)
Corporate Communications
Cypselus von Frankenberg, Product Communication BMW Automobiles
Telephone: +49-89-382-30641
E-mail: Cypselus.von-Frankenberg@bmw.de (mailto:Cypselus.von-Frankenberg@bmw.de)
Alexandra Landers, Leiterin Produkt-, Markenkommunikation BMW
Telefon: +49-89-382-30871
E-Mail: Alexandra.Landers@bmw.de (mailto:Alexandra.Landers@bmw.de)
Internet: www.press.bmwgroup.com
(http://www.press.bmwgroup.com)E-mail: presse@bmw.de (mailto:presse@bmw.de)
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is
the world's leading premium manufacturer of automobiles and motorcycles and also
provides premium financial and mobility services. The BMW Group production
network comprises over 30 production sites worldwide; the company has a global
sales network in more than 140 countries.
In 2022, the BMW Group sold nearly 2.4 million passenger vehicles and more than
202,000 motorcycles worldwide. The profit before tax in the financial year 2022
was EUR 23.5 billion on revenues amounting to EUR 142.6 billion. As of 31 December
2022, the BMW Group had a workforce of 149,475 employees.
The success of the BMW Group has always been based on long-term thinking and
responsible action. The company set the course for the future at an early stage
and consistently makes sustainability and efficient resource management central
to its strategic direction, from the supply chain through production to the end
of the use phase of all products.
www.bmwgroup.com (http://www.bmwgroup.com)
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A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/45584045-1c72-4f61-aded-
9378dee085f0
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