DUBLIN (dpa-AFX) - Accenture plc. (ACN) Wednesday announced the acquisition
of Unlimited, an integrated customer engagement agency. The terms of the
transaction were not disclosed.

Unlimited, with its extensive knowledge in behavioral science, customer
strategy, and CRM activation, will now be part of Accenture Song, a tech-powered
creative group, and expand Accenture Song's services and generate more value
from generative AI.

Unlimited incorporates data and a profound understanding of human behavior into
its offerings through its exclusive Human Understanding Lab & AI-powered digital
insights platform LUCA, which complements Accenture Song's current strengths in
data and analytics.



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