+--+---------------------------------------------------------------------------+
| |Details of the person discharging managerial responsibilities (PDMR)/person| |1 |closely associated with them (PCA) | +--+-------------------------------------+-------------------------------------+
| | |Milena Mondini de Focatiis (CEO/PDMR)| | | |Geraint Jones (CFO/PDMR) | | | |Keith Davies (CRO/PDMR) | | | |Cristina Nestares (CEO UK | | | |Insurance/PDMR) | | | |Alistair Hargreaves (Deputy CEO UK | | | |Insurance/PDMR) | | | |Scott Cargill (CEO Admiral | |a)|Name |Money/PDMR) | +--+-------------------------------------+-------------------------------------+
|2 |Reason for the notification | +--+-------------------------------------+-------------------------------------+
|a)|Position/status |As above | +--+-------------------------------------+-------------------------------------+
|b)|Initial notification/Amendment |Initial Notification | +--+-------------------------------------+-------------------------------------+
| |Details of the issuer, emission allowance market participant, auction| |3 |platform, auctioneer or auction monitor | +--+-------------------------------------+-------------------------------------+
|a)|Name |Admiral Group plc | +--+-------------------------------------+-------------------------------------+
|b)|LEI |213800FGVM7Z9EJB2685 | +--+-------------------------------------+-------------------------------------+
| |Details of the transaction(s): section to be repeated for (i) each type of| | |instrument; (ii) each type of transaction; (iii) each date; (iv) each place| |4 |where transactions have been conducted | +--+-------------------------------------+-------------------------------------+
| |Description of the financial | | | |instrument, type of instrument |Ordinary Shares | |a)|Identification code |GB00B02J6398 | +--+-------------------------------------+-------------------------------------+
| | |Award of 69 shares each under the | | | |Admiral Group Approved Share | |b)|Nature of the transaction |Incentive Plan (SIP) | +--+-------------------------------------+----------+--------------------------+
| | | Price(s) | Volume(s) | | | +----------+--------------------------+ |c)|Prices(s) and volume(s) |GBP £25.73|69 | +--+-------------------------------------+----------+--------------------------+
| |Aggregated information | | | | | | | | | | | | * Aggregated value | | | | | | |d)| * Price |N/A | +--+-------------------------------------+-------------------------------------+
|e)|Date of the transaction |11 March 2024 | +--+-------------------------------------+-------------------------------------+
| | |Award of shares occurred outside a | |f)|Place of the transaction |trading venue | +--+-------------------------------------+-------------------------------------+
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