PIERER Mobility AG:

EQS-Ad-hoc: PIERER Mobility AG / Key word(s): Change in Forecast/Strategic
Company Decision
PIERER Mobility AG:

14-Jun-2024 / 17:48 CET/CEST
Disclosure of an inside information acc. to Article 17 MAR of the Regulation
(EU) No 596/2014, transmitted by EQS News - a service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.

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Ad hoc announcement pursuant to article 17 Regulation (EU) No 596/2014 (MAR)

Ad hoc announcement pursuant to article 53 LR

Wels, June 14, 2024

PIERER Mobility adjusts guidance for 2024

In the current financial year, momentum in PIERER Mobility's core motorcycle
markets in the USA and Europe has slowed significantly. Due to the latest
interest rate decisions in the USA, interest rates are expected to remain
high, which will have a negative impact on sales expectations for the
American market. Sales figures in Europe are also still volatile. Overall,
PIERER Mobility's sales figures will fall short of expectations this year
after three years of above-average success.

This means that dealers will have to reduce their inventories and thus
continue to tie up considerable capital. Together with extended payment
terms and higher discounts this is expected to have a significant negative
impact on EBIT and the financial result in the current financial year.

During the coronavirus pandemic, demand for bicycles rose rapidly, leading
to overheating in the bicycle market and disruptions throughout the entire
supply chain. As a result, our own stocks and those of suppliers and dealers
reached record levels. The reduction of these inventories to a normal level
is continuing, while at the same time massive pressure is being exerted on
sales prices Due to these developments, the extraordinary impairment and
restructuring requirements in 2024 will lead to a significantly negative
result in the Bicycles segment.

Adjustment of the guidance for the 2024 financial year

For the 2024 financial year, the Executive Board expects a decline in sales
of 10% to 15% for both the motorcycles and bicycle divisions due to the
current market developments.

In the Motorcycles division, the Executive Board assumes that the cost
savings introduced in the current financial year will be able to compensate
for the negative effects of declining sales to such an extent that a
balanced to slightly positive EBIT can be generated. The development of
existing dealers and the further expansion of the dealer network to support
the brand strategy will be key issues in 2024.

In the Bicycle division, however, the Executive Board anticipates a
significantly negative EBIT of EUR -110 to EUR -130 million for the 2024
financial year, which is essentially due to the above-mentioned
extraordinary impairment and restructuring requirements. The restructuring
of the Bicycle division is therefore complete.

Legal disclaimer

THIS ANNOUNCEMENT DOES NOT CONSTITUTE AN OFFER OF SECURITIES FOR SALE OR A
SOLICITATION OF AN OFFER TO PURCHASE SECURITIES OF PIERER MOBILITY AG. IT IS
NOT FOR DISTRIBUTION, TRANSMISSION OR PUBLICATION, DIRECTLY OR INDIRECTLY,
IN WHOLE OR IN PART, IN OR INTO THE UNITED STATES, AUSTRALIA, CANADA, JAPAN
OR SOUTH AFRICA OR ANY OTHER JURISDICTION IN WHICH THE DISTRIBUTION OF THIS
ANNOUNCEMENT WOULD BE UNLAWFUL.

Contact:

Investor Relations

Melinda Busáné Bellér

Tel: +43 (0) 1 533 1 433 - 70

Email: ir@pierermobility.com

Website: www.pierermobility.com

ISIN: AT0000KTMI02; Swiss Valor Number (Switzerland): 41860974; Ticker
Symbol: PKTM; Bloomberg: PKTM SW, PKTM AV; Reuters: PKTM.S; PKTM.VI


End of Inside Information

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14-Jun-2024 CET/CEST News transmitted by EQS Group AG. www.eqs.com

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   Language:       English
   Company:        PIERER Mobility AG
                   Edisonstrasse 1
                   4600 Wels
                   Austria
   Phone:          +43 (0) 7242 69 402
   E-mail:         ir@pierermobility.com
   Internet:       www.pierermobility.com
   ISIN:           AT0000KTMI02
   WKN:            A2JKHY
   Listed:         SIX, Vienna Stock Exchange
   EQS News ID:    1925891

   Valorennummer (Schweiz): 41860974 Wertpapierkürzel: PKTM Bloomberg:
   PKTM SW; PKTM AV Reuters: PKTM.S; PKTM.VI

End of Announcement EQS News Service
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1925891 14-Jun-2024 CET/CEST