14.05.2024 14:22:44 - dpa-AFX: Pizza Hut Ventures Into Burger Business; Launches Cheeseburger Melt

WASHINGTON (dpa-AFX) - Pizza Hut, part of Yum! Brands, Inc. (YUM), comes
with a treat for burger lovers by launching its new Cheeseburger Melt today.

Pizza Hut's new Cheeseburger Melt is a Parmesan-crusted thin crust melt folded
and filled with beef, applewood-smoked bacon, onions, mozzarella, and cheddar.
Burger sauce is served on the side.

Starting today, you can see pizza Hut delivery agents at certain burger chain
drive-thrus with QR code displayed on their car's back windows. By scanning the
QR code, You will be offered a coupon to redeem Cheeseburger Melt and Pepsi for
free, until supplies last.

The offer, which is available in Chicago, Illinois and Miami, Florida, ends on
May 20.

Pizza Hut said the Cheeseburger Melt is part of the new My Hut Box Offer that
allows guests to choose between Melts or a 2-topping Personal Pan Pizza, plus a
side of fries or 4 boneless wings and a 20oz drink. Melts dipping sauce is also
included. My Hut Box can be ordered starting at $6.99 at participating Pizza Hut
restaurants across the country.

'As a brand known for exceptional pizzas, venturing into the burger business is
an exciting first for us,' said Lindsay Morgan, Chief Marketing Officer at Pizza
Hut. 'We thought we'd kick off our burger journey with something bold. That's
why we're making waves in burger chain drive-thrus, serving up our delicious new
Cheeseburger Melt for all you burger lovers out there.'



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Copyright RTT News/dpa-AFX
Name WKN Börse Kurs Datum/Zeit Diff. Diff. % Geld Brief Erster Schluss
YUM BRANDS 909190 Frankfurt 127,450 28.05.24 13:15:23 +0,400 +0,31% 0,000 0,000 127,700 127,450

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