PUMA appoints Bas van den Bemt as Managing Director Central Europe

EQS-News: PUMA SE / Key word(s): Personnel
PUMA appoints Bas van den Bemt as Managing Director Central Europe

15.05.2024 / 10:00 CET/CEST
The issuer is solely responsible for the content of this announcement.

---------------------------------------------------------------------------

PRESS RELEASE

PUMA appoints Bas van den Bemt as Managing Director Central Europe

Herzogenaurach, May 15, 2024 - Sports company PUMA has appointed Bas van den
Bemt (51) as its new Managing Director Central Europe, starting July 1,
2024. In his new role, Bas will oversee PUMA's business in the DACH and
Benelux regions and report to Javier Ortega, Managing Director Europe.

Bas, a Dutch national, has been with PUMA since 2009 in various management
and sales positions. He oversaw PUMA's Benelux business for more than eight
years and most recently worked as the Managing Director of PUMA UK and
Ireland. He will be based at PUMA's headquarters in Herzogenaurach.

Lucynda Davies (47) will take over Bas's role as Managing Director of PUMA
UK and Ireland. She has more than twenty years of experience in the sports
industry and joins PUMA from JD Sports, where she has been working as the
Chief Brand Relationship Officer. She will also report to Javier.

In Central Europe, Bas replaces Nina Graf-Vlachy, who decided to pursue
opportunities outside of the company.

'As the Managing Director of the UK and Ireland and Head of PUMA Benelux,
Bas has done a great job of finding innovative ways to elevate the PUMA
brand, working closely with our wholesale partners and connecting with our
consumers,' said Javier Ortega, Managing Director Europe. 'I'm also excited
to welcome Lucynda, who, given her vast industry experience, is the ideal
candidate to lead our UK & Ireland business. At the same time, I would like
to thank Nina for her energy, dedication and commitment over the past ten
years and I wish her all the best for her future.'

Media Contact: Robert-Jan Bartunek, PUMA Corporate Communications,
robert.bartunek@puma.com

PUMA is one of the world's leading sports brands, designing, developing,
selling and marketing footwear, apparel and accessories. For more than 75
years, PUMA has relentlessly pushed sport and culture forward by creating
fast products for the world's fastest athletes. PUMA offers performance and
sport-inspired lifestyle products in categories such as Football, Running
and Training, Basketball, Golf, and Motorsports. It collaborates with
renowned designers and brands to bring sport influences into street culture
and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The
company distributes its products in more than 120 countries, employs about
20,000 people worldwide, and is headquartered in Herzogenaurach/Germany.


---------------------------------------------------------------------------

15.05.2024 CET/CEST Dissemination of a Corporate News, transmitted by EQS
News - a service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.

The EQS Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Archive at www.eqs-news.com

---------------------------------------------------------------------------

   Language:       English
   Company:        PUMA SE
                   PUMA WAY 1
                   91074 Herzogenaurach
                   Germany
   Phone:          +49 9132 81 0
   Fax:            +49 9132 81 42375
   E-mail:         investor-relations@puma.com
   Internet:       www.puma.com
   ISIN:           DE0006969603
   WKN:            696960
   Indices:        MDAX
   Listed:         Regulated Market in Frankfurt (Prime Standard), Munich;
                   Regulated Unofficial Market in Berlin, Dusseldorf,
                   Hamburg, Hanover, Stuttgart, Tradegate Exchange
   EQS News ID:    1903339

End of News EQS News Service
---------------------------------------------------------------------------

1903339 15.05.2024 CET/CEST