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EQS-News: Bastei Lübbe AG / Key word(s): Product Launch
Bastei Lübbe AG continues growth with community-driven business models through new publishing brand pola
2024-04-23 / 13:22 CET/CEST
The issuer is solely responsible for the content of this announcement.
Bastei Lübbe AG continues growth with community-driven business models through new publishing brand pola
Cologne, 23 April 2024. Bastei Lübbe AG is consistently focusing on growth in the community sector. In autumn 2024, the
general-interest publishing group, which is listed in the Prime Standard of the Frankfurt Stock Exchange, will launch
another community-driven imprint: pola, which stands for books that give visibility to the realities of young women's
lives. "We are thus consistently pursuing our strategic path of growth through innovation leadership in this area. With
One, LYX and Community Editions, we have already established several community-driven publishing brands with great
success. Now, with pola, we are adding another high-potential publishing brand for young women," explains Soheil
Dastyari, CEO of Bastei Lübbe AG.
The new publishing imprint focuses on a differentiated and open depiction of the diverse topics and challenges that
women face in their everyday lives. Authentic authors and inspiring characters invite readers to find themselves in the
books and discover new perspectives. The first program with six titles from the areas of fiction and non-fiction
celebrates its premiere this autumn. The program kicks off with two novels in September. "With pola, we are
strengthening the voices of young women and telling their stories realistically and entertainingly. Pola deliberately
depicts all facets of life and doesn't leave out the uncomfortable. Our strong and authentic voices stand for all the
moments that life has in store, the imperfect, the overwhelming, the painful and the beautiful," explains Simon Decot,
Program Director at Bastei Lübbe AG.
Parallel to the development of the new brand, another course was set: Ruza Kelava has also been in charge of the Lübbe
publishing brand together with publishing director Marco Schneiders since 1 April 2024. Ruza Kelava was previously Head
of Publishing LYX and subsequently Head of Business Development. The pola and Lübbe brands are to be more closely
networked to be able to place even more targeted successes in fiction in the future and to build up further relevant
voices in addition to the established author brands.
Like the LYX imprint, which has more than 161,000 followers on Instagram alone (@lyx_verlag), pola also wants to create
opportunities for inspiration, information and dialogue for readers beyond the books themselves. The Instagram channel
@pola_stories and various event formats that address relevant topics in a target group-oriented manner are at the
center of this. The book club format #PolaReads, which brings readers together in joint reading sessions on Instagram,
is a central component of this concept. Accompanying discussion questions, livestreams and analogue book club events
complement the concept. "With pola, we are addressing the reality of life for many young women in a targeted and
comprehensive way. And we do this across all channels in such a way that a really strong community can emerge,"
explains CEO Soheil Dastyari.
An overview of the new program and further information on the publisher can be found in the pola program preview and at
https://www.luebbe.de/pola.
About Bastei Lübbe AG:
Bastei Lübbe AG is a German general-interest publisher based in Cologne, specialising in the publication of books,
audio books and e-books featuring fiction and popular science content. The company's core business also includes the
periodically published novel booklets. With a total of fifteen imprints, the group currently offers several thousand
titles in the fields of fiction, non-fiction and children's and young people's books. In the growing segment of
hardcover fiction, the company has been one of the market leaders in Germany for many years. At the same time, Bastei
Lübbe is a driver of innovation in digital media and exploitation channels through the production of thousands of audio
and e-books among other things.
With annual revenues of around EUR100 million (2022/2023 financial year), Bastei Lübbe AG is one of the largest
medium-sized companies in the German publishing industry. Its shares have been listed in the Prime Standard of the
Frankfurt Stock Exchange (WKN A1X3YY, ISIN DE000A1X3YY0) since 2013. Further information can be found at
www.bastei-luebbe.de.

Contact Bastei Lübbe AG:
Barbara Fischer
Head of Press and Public Relations
Phone: +49 (0)221 8200 2850
E-mail: barbara.fischer@luebbe.de
2024-04-23 CET/CEST Dissemination of a Corporate News, transmitted by EQS News - a service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.
The EQS Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases.

Archive at www.eqs-news.com  
Language:     English 
Company:      Bastei Lübbe AG 

Schanzenstraße 6 - 20
51063 Köln
Germany

Phone:        02 21 / 82 00 - 0 
Fax:          02 21 / 82 00 - 1900 
E-mail:       investorrelations@luebbe.de 
Internet:     www.luebbe.de 
ISIN:         DE000A1X3YY0 
WKN:          A1X3YY 
Listed:       Regulated Market in Frankfurt (Prime Standard); Regulated Unofficial Market in Berlin, Dusseldorf, 

Hamburg, Hanover, Munich, Stuttgart, Tradegate Exchange
EQS News ID: 1887135

End of News EQS News Service
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1887135 2024-04-23 CET/CEST

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END) Dow Jones Newswires

April 23, 2024 07:22 ET (11:22 GMT)