PRESS RELEASE
Amsterdam, 5 January 2024
JDE Peet's (EURONEXT: JDEP), the world's leading pure-play coffee and tea
company by revenue, today announced that it has successfully completed the
acquisition of the Brazilian coffee & tea business from JAV Group for an
undisclosed amount in cash, which was first announced (https://ml-
eu.globenewswire.com/Resource/Download/183297f9-050b-403c-9777-a03517e55a92) on
24 July 2023.
Maratá's coffee & tea business is predominantly present in the northern part of
Brazil through its longstanding and well-known brands Café Maratá and Chá
Maratá. The acquisition complements JDE Peet's' existing portfolio of brands
predominantly sold in the southern regions of Brazil, and increases the
company's scale and national coverage in Brazil, a market which offers
compelling prospects for both volume and value growth. As a result, the
acquisition offers long-term value creation potential through attractive revenue
and cost synergies.
Fabien Simon, CEO of JDE Peet's, commented: "We are delighted to welcome
Maratá's coffee & tea organisation to JDE Peet's. Maratá's portfolio and
geographical presence are highly complementary to our existing franchise in
Brazil. Together, we will serve more cups across a full range of price points
and product offerings while expanding our regional presence in Brazil, one of
the world's largest coffee markets."
José Augusto Vieira, founder of JAV Group, added: "I am very proud of the strong
and successful coffee & tea platform we have built, and I am very pleased that
by joining JDE Peet's, the world's leading pure-play coffee & tea company, we
have secured the long-term development and success of this great business."
Market Abuse Regulation
This press release contains information within the meaning of Article 7(1) of
the EU Market Abuse Regulation.

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                                   Enquiries
                                     Media
                                  Will Hummel
                               +31 6 39 17 72 80
                 Media@JDEPeets.com (mailto:Media@JDEPeets.com)
                              Investors & Analysts
                                  Robin Jansen
                                +31 6 159 44 569
                    IR@JDEPeets.com (mailto:IR@JDEPeets.com)
                            (mailto:IR@JDEPeets.com)
                     About JOSÉ AUGUSTO VIEIRA (JAV) Group
    JAV Group, conducted by the Vieira Family and with more than 50 years of
    existence in the Brazilian market, comprises a conglomerate of companies
   operating in the most varied market segments, such as food, agribusiness,
                             packaging and exports.

About JDE Peet's
JDE Peet's is the world's leading pure-play coffee and tea company, serving
approximately 4,200 cups of coffee or tea per second. JDE Peet's unleashes the
possibilities of coffee and tea in more than 100 markets, with a portfolio of
over 50 brands including L'OR, Peet's, Jacobs, Senseo, Tassimo, Douwe Egberts,
OldTown, Super, Pickwick and Moccona. In 2022, JDE Peet's generated total sales
of EUR 8.2 billion and employed a global workforce of more than 20,000
employees. Read more about our journey towards a coffee and tea for every cup at
www.jdepeets.com.
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