PRESS RELEASE
Amsterdam, 24 July 2023
JDE Peet's (EURONEXT: JDEP), the world's leading pure-play coffee and tea
company by revenue, today announced that it has signed an agreement to acquire
the Brazilian coffee & tea business from JAV Group for an undisclosed amount in
cash. The transaction is subject to regulatory approvals and other customary
closing conditions and is expected to close in 2024.
Maratá's coffee & tea business is predominantly present in the northern part of
Brazil through its longstanding and well-known brands Café Maratá and Chá
Maratá. The business employs around 1,200 employees, operates two manufacturing
plants and sells its products through a dense and well-established distribution
network.
Upon completion, the acquisition will complement JDE Peet's' existing portfolio
of brands predominantly sold in the southern regions of Brazil. The acquisition
will increase JDE Peet's' scale and national coverage in Brazil, a market which
offers compelling prospects for both volume and value growth. As a result, the
acquisition offers long-term value creation potential through attractive revenue
and cost synergies.
Fabien Simon, CEO of JDE Peet's, commented: "Over the last three years, we have
been focussed on transforming JDE Peet's into a faster growing, correctly
invested, and more sustainable company. We are now ready to take the next step
and continue our disciplined path of geographical expansion and diversification.
I am therefore very pleased with the opportunity to buy Maratá's well-run coffee
& tea platform in Brazil, an attractive market we know well and where we have
successfully made acquisitions in the past. Following completion, this
acquisition will represent a highly complementary proposition to our existing
business in Brazil, which has been building strong momentum in recent years,
allowing us to serve more cups across a full range of price points and product
offerings while expanding our regional presence in Brazil."
José Augusto Vieira, founder of JAV Group, added: "Since Maratá was founded over
50 years ago, we have stayed true to our mission of providing innovative,
socially responsible, and high-quality products to consumers across Brazil. I am
very proud of the strong and successful coffee & tea platform we have built, and
I am very pleased that by handing over our coffee & tea business to JDE Peet's,
the world's leading pure-play coffee & tea company, we are securing the long-
term development and success of this great business."
Market Abuse Regulation
This press release contains information within the meaning of Article 7(1) of
the EU Market Abuse Regulation.
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Enquiries
Media
Will Hummel
+31 6 3917 7280
Media@JDEPeets.com (mailto:Media@JDEPeets.com)
Investors & Analysts
Robin Jansen
+31 6 1594 4569
IR@JDEPeets.com (mailto:IR@JDEPeets.com)
About JOSÉ AUGUSTO VIEIRA (JAV) Group
JAV Group, conducted by the Vieira Family and with more than 50 years of
existence in the Brazilian market, comprises a conglomerate of companies
operating in the most varied market segments, such as food, agribusiness,
packaging and exports.
About JDE Peet's
JDE Peet's is the world's leading pure-play coffee and tea company, serving
approximately 4,200 cups of coffee or tea per second. JDE Peet's unleashes the
possibilities of coffee and tea in more than 100 markets, with a portfolio of
over 50 brands including L'OR, Peet's, Jacobs, Senseo, Tassimo, Douwe Egberts,
OldTown, Super, Pickwick and Moccona. In 2022, JDE Peet's generated total sales
of EUR 8.2 billion and employed a global workforce of more than 20,000
employees. Read more about our journey towards a coffee and tea for every cup at
www.jdepeets.com (http://www.jdepeets.com/).
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