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EQS-News: HB Holding N.V. / Key word(s): Expansion/Real Estate
HB Holding N.V. and Marchica Med Establish a Groundbreaking Strategic Partnership with the Signing of a Memorandum of
Understanding
2024-07-02 / 13:04 CET/CEST
The issuer is solely responsible for the content of this announcement.
HB Holding N.V. and Marchica Med Establish a Groundbreaking Strategic Partnership with the Signing of a Memorandum of
Understanding*
Eindhoven, July 2, 2024
Marchica Med, a subsidiary of the Agency for the Development of the Marchica Lagoon (Morocco), and HB Holding N.V.
(ISIN: NL0015000NA2), a Dutch real estate and technology investment firm, have signed a memorandum of understanding to
develop a unique real estate and tourism project in Atalayoun, in northern Morocco.
The city of Nador, located directly on the Mediterranean Sea, has established itself over the past two decades as a
flagship project on the African continent and in the Arab world with its impressive infrastructure and tourism
development. The Atalayoun Peninsula is a particular highlight in this context. The region is also gaining additional
momentum with the soon-expected commissioning of the Nador seaport. Experts predict that Nador will develop similarly
to Tangier, the Moroccan port city on the Strait of Gibraltar, which has grown into one of Africa's most important
ports since 2007. Many European companies have settled there as part of market expansion into West and North Africa,
leading to numerous positive spillover effects.
Real Estate Project Atalayoun (Nador), Morocco
The Marchica Lagoon Project
The strategic partnership between Marchica Med and HB Holding N.V. aims to transform Atalayoun, part of the development
program for the Marchica Lagoon in the Nador province, into a premier tourist destination. The project, with an
estimated investment volume of over 800 million Dirhams (approximately 80 million Euros), will combine modernity with
ecological responsibility and highlight the region's natural and cultural heritage. It will include excellent
infrastructure, a four-star hotel with around 130 rooms, high-quality residences, and luxury villas, with a decisive
focus on sustainability and ecological protection.
Atalayoun, the first "jewel" of Marchica, is a residential and vacation complex spanning 154 hectares on the namesake
peninsula. The project includes a marina with 140 berths, a golf academy, various residential complexes, and numerous
dining and entertainment facilities. The first of four planned hotels, a five-star establishment, opened in 2019.
New Dynamics
"This memorandum of understanding marks a crucial turning point in the implementation strategy for the Marchica Lagoon
project," said Loubna Boutaleb, Director General of the Agency for the Development of the Marchica Lagoon and CEO of
Marchica Med. "It will accelerate the implementation of this strategic initiative, launched by His Majesty the King in
2008, aimed at promoting progress and sustainable development in the Oriental region and ensuring dignified living
conditions for its citizens."
Boutaleb emphasized that developing partnerships and creating significant synergies with the private sector will bring
new dynamism to the socio-economic and tourism development of the region. "The collaboration with HB Holding N.V. will
help realize a modern, environmentally friendly project that will have significant positive impacts on the province of
Nador and the entire region," she added.
This new partnership aligns with the mid-term action plan of Marchica Med, approved at the last board meeting. The plan
aims to initiate a new phase of the project and accelerate the development of Atalayoun through increased private
investments.
Commitment to Sustainable and High-Quality Development
The realization of the large project is expected to create around 100 permanent jobs, bringing significant
socio-economic benefits to the region.
Henri Broen, CEO, and Solayman Bouharrou, partner at HB Holding, expressed their confidence in the project. "Our
experience in real estate and tourism development, combined with Marchica Med's vision for sustainable growth, will
enable us to create a project that meets high-quality standards and enhances the Marchica Lagoon. It will be a
benchmark for responsible tourism and sustainable development in Morocco, particularly in Nador," they stated.
Company Profile HB Holding N.V.:
HB Holding N.V. is a Dutch holding company listed on the German stock exchange (ISIN: NL0015000NA2), specializing in
real estate investments and new technologies. Of particular significance is the subsidiary HenriPay, www.henripay.com,
which aims to position itself as a NEO Bank alongside providing innovative payment services. Their activities are
primarily focused on Europe.
2024-07-02 CET/CEST Dissemination of a Corporate News, transmitted by EQS News - a service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.
The EQS Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases.

Archive at www.eqs-news.com  
Language:     English 
Company:      HB Holding N.V. 

Croy 7C
5653 LC Eindhoven
Netherlands

Internet:     www.hbroen.com 
ISIN:         NL0015000NA2 
WKN:          A3C6BW 
Listed:       Regulated Unofficial Market in Dusseldorf 
EQS News ID:  1938013 

End of News EQS News Service
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1938013 2024-07-02 CET/CEST

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July 02, 2024 07:06 ET (11:06 GMT)