BERLIN (dpa-AFX) - Car makers Volkswagen will stay on as main sponsor of
the German Football Federation (DFB), dpa has learnt.

Details are to be presented on Wednesday at a VW branch in Berlin
where men's national team coach Julian Nagelsmann will announce his
Euro 2024 squad the following day.

The Sportbuzzer portal also reported the news, saying that the new
deal is over four years and will generate up to ?22 million ($23.7
million) per year for the DFB. VW replaced Mercedes as main DFB
sponsor in 2019.

The news come a few weeks after the DFB announced that Nike will
replace Adidas as national teams kit sponsor from 2027. The change
from the German to the American brand was criticised but the
cash-strapped DFB said that Nike's offer was much more lucrative.

In recent weeks and months the DFB has also entered into partnerships
with social media platform Tiktok and financial services provider
Klarna.

The good economic news have been accompanied by the contract renewals
of Nagelsmann and men's national team director Rudi Völler until
2026, ahead of the June 14-July men's European championships on home
ground.

DFB president Bernd Neuendorf will not be present at the Berlin
events because he is on his way to Thailand for the congress of the
world governing body FIFA.

Germany is bidding for the 2027 women's World Cup together with the
Netherlands and Belgium. But Brazil are favoured in the FIFA vote set
for Friday.


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