Lochem, 11 January 2024
Pavo strengthens market position through acquisition in UK
Pavo, ForFarmers' organisation in the equine sector worldwide, is expanding its
market position through the acquisition of Thunderbrook Equestrian Limited
('Thunderbrook'), a company operating mainly in the UK and Ireland. ForFarmers
UK Holdings Ltd ('ForFarmers') acquires 100% of Thunderbrook's shares.
Thunderbrook is a strong brand with a broad product portfolio consisting of
conventional and organic feed products, supplements and herbs for horses and
ponies. Thunderbrook, with a turnover of GBP 3 million in 2023, has over the
years built a wide distribution network in the UK and Ireland consisting of
specialist wholesalers and retailers in the UK and Ireland. Thunderbrook also
has a strong online position. All this offers prospects for further growth for
Thunderbrook in the UK and Ireland.
Thunderbrook's product range fits seamlessly with Pavo's, a range sold in more
than 30 countries. Both Pavo and Thunderbrook develop their own product concepts
but outsource feed production to ForFarmers and third parties. The acquisition
will give Pavo access to Thunderbrook's extensive distribution network.
Attractive strengthening and expansion in horse feed sector
Aart Freriks, Director Pavo: "We are very pleased with the acquisition of this
unique brand, which fits well within our ambition to further expand Pavo's
leading international market position."
Dr. Deborah Carley, Director Thunderbrook: "Having developed Thunderbrook from
an original concept, hand mixing feeds in small batches to an estimated GBP 3
million turnover thriving business, I and my team are pleased to pass the reins
over to Pavo to develop our natural and organic based horse feeds to the next
level".
This press release contains information that qualifies as inside information
within the meaning of Article 7 paragraph 1 of the EU Market Abuse Regulation.
Note to the editor / For further information:
ForFarmers, Marieke Leussink: Marieke.leussink@forfarmers.eu
(mailto:Marieke.leussink@forfarmers.eu) or +31 6 12 56 74 95.
About ForFarmers
ForFarmers N.V. is an international organisation that provides complete
innovative feed solutions to the livestock farming industry. With its For the
Future of Farming mission ForFarmers underpins its commitment both to the
continuity of farming and to further increasing the sustainability of the
agricultural sector. ForFarmers is a leading feed producer in Europe with annual
sales of around 9 million tonnes of animal feed and is active in the
Netherlands, Belgium, Germany, Poland and the United Kingdom. ForFarmers has
around 2,500 employees and in 2022 generated revenue of approximately EUR3.3
billion. ForFarmers N.V. is listed on Euronext Amsterdam.
ForFarmers N.V.
P.O. Box 91, 7240 AB Lochem, The Netherlands
T: +31 (0)573 28 88 00
info@forfarmers.eu (mailto:info@forfarmers.eu), www.forfarmersgroup.eu
(http://www.forfarmersgroup.eu)
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