Amsterdam, 1st November 2023 - Azerion, a leading provider of digital
advertising solutions, is excited to announce a strategic partnership with
Huawei, the leading global tech company. This partnership marks the beginning of
an ambitious collaboration between the two companies in various business
sectors, including advertising, ad tech, and gaming.
As the initial focus of their partnership, Azerion and Huawei have prioritised
bringing an engaging casual gaming experience to the 11.5 million monthly active
users of HUAWEI Browser in Europe. Azerion, known for its extensive collection
of free-to-play casual games, recognises the significance of the casual gaming
vertical, which offers easily accessible entertainment with a low barrier to
entry for users. Azerion's platform encompasses a wide range of casual games
tailored to various age groups, providing publishers with the advantages of
enhanced user retention and increased product affinity. By introducing a diverse
array of casual games to the HUAWEI Browser, this partnership aims to provide
people with fun and challenging entertainment so that they enjoy spending more
time in Huawei's environment.
This first project focuses on delivering a gaming platform exclusively monetised
by Azerion's premium demand. The platform will feature the full suite of Azerion
cross-platform games designed to adapt to mobile user behaviour, a key factor
for Huawei. Games serve as a powerful retention tool, increasing the time spent
by users online and engaging with a brand such as Huawei. As one of the leading
providers of engaging entertainment in the EU, Azerion is thrilled to offer this
to Huawei. In return, Huawei will provide access to their cutting-edge
technologies, with strong performance and excellent local service, enabling
Azerion to stream games seamlessly to users. This project explores the potential
synergies between each of the companies' product suites and trials the use of
Huawei's technology so that Azerion's advertising solutions can provide
effective monetisation. In the future, the two companies will have more
cooperation in game innovation.
"We are thrilled to embark on this strategic partnership with Huawei," said
Yuliya Nabieva, Director of Content Licensing and Production at Azerion. "By
combining our expertise and resources, we aim to deliver innovative solutions
and experiences to users across various Huawei and Azerion products. This
collaboration is the first step in the partnership that is set to grow"
Jaime Gonzalo, VP of Huawei Consumer Mobile Services for Europe, commented,
"This collaboration between HUAWEI Browser and Azerion is particularly
beneficial for those users who want fast game sessions, without going through
the full download process. Our quick link technology enables immediate access to
a rich variety of great puzzle and casual games to all users for free, which
ultimately translates into a highly satisfactory gaming experience."
Through this partnership, both enterprises will accelerate advertising business
growth in the EU. Huawei will serve as a technical provider and publisher, while
Azerion will market their products and bring quality advertisers and
entertainment to the 11.5 million HUAWEI Browser MAUs in the EU. This
collaboration aims to leverage the strengths of both companies to drive
innovation and provide enhanced experiences for users.
Ends.
About Azerion
Founded in 2014, Azerion (EURONEXT: AZRN) is one of Europe's largest digital
advertising and entertainment media platforms. Azerion brings global scaled
audiences to advertisers in an easy and cost-effective way, delivered through
our proprietary technology, in a safe, engaging, and high-quality environment,
utilising our strategic portfolio of owned and operated content with
entertainment and other digital publishing partners.
Having its roots in Europe with its headquarters in Amsterdam, Azerion has
commercial teams based in over 26 cities around the world to closely support our
clients and partners to find and execute creative ways to really make an impact
through advertising.
For more information visit: www.azerion.com
About Huawei
Founded in 1987, Huawei is a leading global provider of information and
communications technology (ICT) infrastructure and smart devices. We have
207,000 employees and operate in over 170 countries and regions, serving more
than three billion people around the world. We are committed to bringing digital
to every person, home and organisation for a fully connected, intelligent world.
Contact Information
Investor Relations
ir@azerion.com
Media
press@azerion.com
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