16.02.2024 14:46:14 - dpa-AFX: Guess?, WHP Global To Acquire Fashion Brand Rag & Bone
WASHINGTON (dpa-AFX) - Guess?, Inc. (GES) announced on Friday a definitive
agreement to acquire the New York-based fashion brand rag & bone, with the
assistance of global brand management company WHP Global.
The financial details of the agreement were not disclosed.
According to the terms, Guess? will obtain all of rag & bone's operational
assets and take over the associated operational debts of the rag & bone
business.
Furthermore, a joint venture split equally between Guess? and WHP Global will
acquire rag & bone's intellectual property (IP).
Guess? and the joint venture will then engage in a licensing agreement that
grants Guess? the exclusive right to utilize rag & bone IP for producing
licensed goods worldwide and selling them in specified regions, in return for a
royalty fee paid by Guess?.
The acquisition is anticipated to be finalized in the first quarter of Guess?'
2025 fiscal year.
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