Serengeti, Tanzania's Leading Beer, Embarks on a New Chapter with a Fresh
Look, Innovative Product, and Diamond Platnumz as Brand Ambassador

   Serengeti Breweries Limited (SBL)
   Serengeti, Tanzania's Leading Beer, Embarks on a New Chapter with
   a Fresh Look, Innovative Product, and Diamond Platnumz as Brand
   Ambassador
   10-May-2024 / 16:50 CET/CEST
   The issuer is solely responsible for the content of this
   announcement.
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   Serengeti, Tanzania's Leading Beer, Embarks on a New Chapter with
   a Fresh Look, Innovative Product, and Diamond Platnumz as Brand
   Ambassador

   Serengeti (www.SerengetiBreweries.co.tz), leading beer brand in
   Tanzania, has unveiled its rejuvenated identity alongside a new
   product innovation - Serengeti Lemon. The re-launch not only
   celebrates the Serengeti's rich legacy but also signifies its
   dedication to embodying the Tanzanian spirit of resilience and
   progress.

   Since its inception in 1996, Serengeti has flourished into the
   largest bottled brand in East Africa. The new look reflects
   Serengeti's journey of growth and evolution, resonating with the
   dynamic energy of Tanzania.

   "We are thrilled to embark on this exciting journey, marking a
   new chapter in the Serengeti story. Our refreshed look and
   innovative products like Serengeti Lager, Serengeti Lite, and the
   newest addition, Serengeti Lemon, reaffirm our commitment to
   offering exceptional experiences to our consumers. Today,
   Serengeti although a young brand born in 1996, has grown to
   become the largest bottled brand in East Africa thanks to the
   love and pride of Tanzanians," expressed Obinna Anyalebechi,
   Managing Director of Serengeti Breweries Limited (SBL).

   Rhona Namanya, Serengeti Head of Beer, echoed this sentiment,
   stating, "Serengeti is more than just a beer; it represents the
   vibrant spirit and essence of Tanzania. Our re-launch is a
   testament to our dedication to staying true to our roots while
   embracing a forward-thinking approach."

   Amidst this momentous occasion, Serengeti also announced its
   partnership with Tanzanian music sensation, Diamond Platnumz, as
   the brand ambassador. Recognized for his charisma and deep
   connection with Tanzanian audiences.

   "We are delighted to welcome Diamond Platnumz to the Serengeti
   family. His dynamic presence and cultural influence make him the
   perfect ambassador to represent our brand," remarked Obinna
   Anyalebechi. "Just as Serengeti has grown alongside the Tanzanian
   people, we anticipate an exhilarating journey ahead, crafting
   unforgettable experiences for our consumers with Diamond by our
   side."

   Echoing the sentiments, Diamond remarked, "I am excited to join
   the Serengeti family! Collaborating with a brand that resonates
   with the energy and spirit of Tanzania is something to be proud
   of."

   Distributed by APO Group on behalf of Serengeti Breweries Limited
   (SBL).

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   The issuer is solely responsible for the content of this
   announcement.
     ____________________________________________________________

End of Announcement - EQS News Service

1900739 10-May-2024